By MATT WALLACE, AP Apple Inc., Amazon.com Inc. and Google Inc. have announced plans to build cloud-hosted services that allow users to buy products from Amazon.org and other online retailers.
The two companies are announcing their Cloud First Initiative, which will use a combination of existing technology to create cloud-computing infrastructure and allow customers to buy, sell and store products across multiple platforms.
The effort will leverage existing data centers, storage and compute resources, and deliver cloud services on a per-device basis, said Jeff Miller, the group’s chief executive officer and chief operating officer.
The company plans to partner with third-party providers to support Cloud First.
Customers can buy and sell products on a variety of platforms, including the Amazon Web Services, Amazon Cloud Platform, Google Cloud Platform and Microsoft Azure, said Miller.
Users will be able to choose from a range of cloud-like services and products, with Amazon’s cloud offering offering the largest list, followed by Microsoft Azure and Google Cloud.
Apple, Google and Microsoft will also partner to develop and provide cloud-related services, such as storage and storage management.
The initiative is the result of a series of meetings with customers, the companies said in a statement.
The announcements come as Apple continues to be plagued by a string of software and hardware issues and the company has struggled to attract new users and revenue.
The company’s share price has fallen by more than 40% in the past year.
Apple’s share of the U.S. smartphone market dropped by more that 50% in 2016, to more than 4 million.
In addition to its hardware issues, Apple also has been struggling to make significant inroads into the online retail space.
The Cupertino, California-based company has faced intense competition from Google and Amazon, which have taken on the mantle of the dominant online retailers in the U:U.S., but Apple has been the best-performing U.s. company in 2017, according to analysts at Jefferies.
The search giant led the market for the fourth straight year.